CSP® Home Stager Success Stories
"I am a SUCCESSFUL Certified Staging Professsional...
Q. Everyone's definition of success is different; what does being successful mean to you?
A. This may seem like an obvious answer, however, to me, success is a feeling of balance. As there may be days and years that work out better than others, as an overall question, I ask my self, "are going in the right direction"? If they are, then I've succeeded. I believe that there is no end to trying to keep your life on track as there are so many pieces to ones puzzle of life. I have two young children, am a residential Realtor and own and operate a Canadian staging business. As each is a full time job, I realize that finding balance may never happen. As long as I know that I'm positively heading in the righ direction, my children feel loved, and my clients are happy, then I feel successful.
Q. What do you feel is you or your company's biggest achievement since taking the CSP Course?
A. My biggest achievement since taking the CSP course is that I've started my own staging business. I own and operate Private Property Staging at www.privatepropertystaging.com. To be a memorable success in staging, I believe that you must be a Jack (or Jackie) of all trades. You must successfully know how to be resourceful, market yourself, hire assistants, budget, shop, record, pack, design and create. The list goes on and on. I feel that I have achieved a high level of professionalism in my business in a short amount of time and have done this using my past experiences as stepping stones for my future. The CSP course gave me a solid foundation to build on. Afterall, my first official staging job sold within hours of being listed and for $6,000 over asking!
Q. What did you do before embarking on the life of a Certified Staging Professional?
A.Before embarking on the life of a Certifed Staging Professional and was and still am a residential Realtor, Marketing Account Executive, Business Owner, Emergency call taker and overall go getter. Since becoming Certified, I have been able to offer more value to my real estate clients as I've truly seen how staged homes sell faster and for money money.
Q. What did your friends or family think about your decision of starting a staging business?
A. My friends and family thought that starting a staging business was a no brainer. It made perfect sense as began selling real estate in 2004, I had always done my best to position my Sellers in the best light. In 2010, I found that I was hauling a truck load of my personal items into my clients homes in order to get the best photos usable for MLS. Now, I do the same, however this time around, I can offer my services with more skill. I was already staging but didn't know it and now that I am Certified by CSP, I have the confidence in myself and the results for my clients.
Q. If you could give advice to someone considering entering the staging industry what would it be?
A. My advice to someone that is considering entering the staging industry would be to ensure that you have a little bit of everything in your pocket or at least access to it. This business is all about being resourceful and knowledgable. I found that the CSP course provided me with the tools to make myself a success. You need to know how a Buyer thinks, how to run a business, have eye for detail, and know where to shop for the most suitable items. To be the best, you don't need to be an expert in design; as this is Staging. Just as my tagline reads, "Decorating is optional, Staging is mandatory!"
Q. If you could give advice to a Certified Staging Professional who hasn't quite made it to "success" yet, what would you tell them?
A. My advice to a CSP that hasn't quite make it to "success" yet would be to partner up. Staging jobs simply can't be done alone. You need a solid team that can find the balance between their own creative input and your final approval. I made solid contacts while attending the CSP course. When CSP's work together we play on each other strengths and can rely on the high level of training received in class. We all understand what is required and find that we speak the same language.
Q. What would you tell a potential student as the BEST thing about being a CSP is?
A. I would tell a potential student, that the best thing about being a CSP is that you are Certified, therefore reputable in the real estate industry. As a experienced Realtor, I feel that clients were hesitant about having their home staged, many other Realtors clients felt the same but since being Certified, I found that the Realtors and Homeowners that I work with believe in having skill in selling and not just having a flair for design for dwelling. My most recent experience proves the fact staging works as the home was on the market for 185 days and upon having the home staged by Private Property Staging, the home received an accepted offer within 24 days!
Name: Kristy Mattiazzo
Company Name: Private Property Staging
CSP Since: September 2010
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