Kathy Sather CCSP®
Highwood Homes Home Staging assists home owners and real estate professionals to SELL HOMES FAST while MAXIMIZING the SELLING PRICE.
Have Kathy put her experience in the real estate industry to work FOR YOU.
Our home staging services are tailored to suit YOU.
CALL NOW for more information.
What is Home Staging?
Home Staging or Real Estate Staging is the art and science of preparing a home for sale in the Real Estate marketplace.
Home Staging is a highly effective MARKETING tool and the goal of home staging is to SELL a home QUICKLY while MAXIMIZING the selling PRICE.
The focus and purpose of all home staging strategies and activities are to make the home appealing to the home buyer while maximizing the Return On Investment for the home seller.
Why should I have my home professionally staged?
Research shows that a professionally staged home will SELL FASTER and for MORE MONEY than an un-staged home. Staged homes sell, on average, 7% - 10% higher than un-staged properties. Research shows that 63% of buyers are willing to pay more for a move-in ready home.
Your home is likely your most valuable asset and you deserve to get the best return on your investment. Home Staging is THE BEST SHORT TERM INVESTMENT you, the home seller, can make. A Home Gain survey indicates that home staging can produce a return on investment of 586%.
Selling your home faster SAVES YOU MONEY. Professionally staged homes sell, on average, within 35 days of being placed on the market. Homes not staged took, on average, 175 days to sell, based on a StagedHomes.com survey.
A National Association of Realtors survey found that the longer a home stays on the market, the further below list price it drops. The investment to stage your home will likely be less than the first price reduction. Mortgage, heating, electrical, taxes and insurance payments each month add up. A quick sale will not only put an end to those extra carrying costs, it will also reduce the stress and inconvenience that may occur while your home is on the market.
Benefits to the Real Estate Professional
A Certified Staging Professional on your team provides marketing expertise and leverage to keep you ahead in this highly competitive industry.
Staging can SAVE YOU MONEY. A listing that sells fast lowers your marketing costs and staged homes sell at higher than average selling prices, INCREASING YOUR REVENUE. A property we renovated and staged prior to listing sold on the FIRST DAY it was listed - at full list price!!
Pictures are worth a thousand words. What do your listing photos say? Staged homes showcase a property’s best features and the home looks fabulous in photos. Studies indicate that up to 95% of home buyers search for a home on the internet first. Home buyers can now drive by in a ‘click’. Marketing photos need to impress.
Professionally staged listings are move-in ready. A Maritz survey says that 63% of buyers will pay more for move-in ready homes.
You already know that FIRST IMPRESSIONS are important and that most first impressions are formed within the first 30 to 60 seconds. Buyers typically spend only three to six minutes viewing a property. Home staging is the business of creating and selling positive first impressions. A professionally staged property presents a premium product - PREMIUM PRODUCT, PREMIUM PRICE!
Real Estate Staging Services - Tailored to Suit You
1. FOR THE DO-IT-YOURSELF-ER
A complete room-by-room checklist, including curb appeal, will be prepared to help you get your property ready for sale. We will review the report together and develop an action plan. The Room Ready Handbook™ is left with you, and you carry out the recommendations on your own.
2. TEAM WORK OPTION
The Room Ready Handbook™ is included with this option and an action plan is developed, but we work together to complete the actions recommended. This option works great for those who have the ability and time to complete some of the work themselves. Once the action plan is complete, we return to showcase your home using our creativity and knowledge.
3. COMPLETE PROJECT MANAGEMENT
Many of us lead very busy lives and don’t have time to carry out the action plan. Let us, at Highwood Homes, manage the project for you. We will develop the action plan, supervise trades, source products, and showcase your home.
Whether your property is vacant, you are living in your home, or you’re helping a loved one sell their home our real estate and home staging services will be tailored to meet your needs and budget.
Kathy Sather CCSP™ is the owner of Highwood Homes, specializing in real estate home staging.
Trained as a Canadian Certified Staging Professional by Property Stylist, Jackson West CSP™, Kathy uses her knowledge of the latest lifestyle and target marketing techniques and her creative energy to enhance a property’s appeal to buyers.
Kathy is a CERTIFIED COLOR CONSULTANT, educated and trained by a paint manufacturer and Jan Saunders Maresh, Color Specialist and co-author of Home Staging for Dummies. Kathy has taught numerous classes in paint color and product selection, painting techniques and application of decorative paint finishes.
Prior to receiving her CCSP™ designation Kathy trained and worked with Arlene Olson of The Art of Interior Re-Design. Additional education with the Professional Organizers in Canada further developed her already exceptional organizational skills.
In addition to managing her revenue properties she has successfully renovated and sold investment properties. Kathy's project management skills, attention to detail and home staging skills contribute to the success of the projects.
Kathy has been a self-employed entrepreneur for over twenty years. Prior to training in the home staging industry, Kathy was the co-owner of Macleods True Value Hardware. It was during these years that she developed excellent customer service, problem solving, project management, sales and marketing skills. Excelling in business she and her husband provided training to new True Value business owners.
Let Kathy put her real estate experience, creative energy and exceptional organizing skills to work for you to SELL your home FASTER and for MORE MONEY.