Lynda B. Schmidt CCSP®
Staging Consultant, Mentor

Located In: Kitchener, Waterloo, ON

Servicing: Kitchener - Waterloo, And Area

Additional Services: Home Staging - Interiors - - Styling - Ideas

Phone: 519 589 7456

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CSP® Mentor CSP® Masters

Lynda B. Schmidt owner of L. B. Schmidt Creative Services has been in the business of creative visual presentation for 25+ years. Specializing in Real Estate Staging. Working with many top producing Real Estate professionals in the area has given Lynda experience, expertise and successes second to none.

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Lynda Schmidt A.S.P | C.C.S.P
519 . 589 . 7456


Staged to Sell

Avoiding common mistakes can help sell your home fast
By Valerie Hill | Record Staff

As a professional home stager, Lynda Schmidt notes that many homeowners trying to sell their homes often make the same mistakes: too much stuff, dated flooring, dark rooms or startling wall colours.
Schmidt runs the New Dundee-based L.B. Schmidt Creative Services and is contracted by homeowners and real estate agents who see untapped potential in homes about to go on the market. “The biggest thing is clutter, too much stuff,” she said, referring to the clutter as “visual noise.”
With rooms filled with collections, family photos, religious icons, furniture and toys, prospective buyers tend to focus on the stuff rather than the room itself and if that first showing proves negative, chances are the buyer will simply move on, she said.
‘It’s really all about price, which can mean the seller loses more in the sale than it would cost to do the upgrades, she said.
When she is hired to stage a home Schmidt rents larger items such as furniture though she has her own warehouse filled with everything from candlesticks to art work to give homes some oomph -- which could mean the difference between a quick sale and languishing on the market.
“A high percentage will pay more for a property they can move into without doing a thing,” she noted.

Selling Points:
Tips to Make a Home Sale Easier
That adage you never get a second chance to make a first impression holds true when staging a home. Start by conducting a house inspection: make a list of what needs to be done and separate your personal feelings. Don’t think of it as your home but rather a commodity that’s for sale.
• Declutter by removing personal collections and small items such as

“Every potential
buyer only knows
what they see, not the potential (of the house).”

first impressions

magazines, knick-knacks, flower arrangements.
• Ensure everything is spotless: clean up the dog poop and make sure the home is odour-free (smoke outside). Schmidt does not recommend burning

Buyers will also zero in on items that catch their eye, like that
defeated old couch in the rec room. “Even though the furniture shouldn’t matter, it does.” Purchase slip covers or remove the couch all together. Also, think of furniture placement: in a small dining room for example, placing the chairs at two sides of the table rather than on all four sides will provide more space.
Most importantly sellers must “de-personalize” the space, which means removing all personal items, anything that smacks of the homeowner’s tastes or interests.
“Painting has the biggest impact and is the cheapest,” she said. “And remove old, dated wallpaper.” Removing extra furniture can also make a difference: a small living room with a couch, loveseat and three or four chairs makes the room seem cramped and small.
Schmidt suggests having the bedrooms and bathroom appear unused: remove cleaning products as well as personal items such as shampoos and cosmetics. Kitchens are also an issue as homeowners tend to keep everything on the counters, from coffee makers to spice racks. Clear it off. “You’re selling counter space, not the stuff on the counter,” she said, adding: “Empty and organize your closets.”
Repairs should be done before the first showing. Every flaw, from having to remove wallpaper border to updating the kitchen flooring, will give the buyer an excuse to “chip away” at the

scented candles as some people have sensitivities.
• A house with the same coloured walls throughout will look larger but keep the colour neutral.
• Keep the air temperature comfortable: no cold floors.
• Find temporary homes for all pets and rent a storage locker if need be for the clutter.
• Edit and organize closets because buyers do open doors. You want to create the feeling of space in every room, even cupboards.
• Show the intention of the room: a bedroom shouldn’t be used as a computer room nor should a dining room serve as the kids’ playroom.
• Replace heavy, dark drapes and valances. Push back curtains and let the sun shine in.
• Invest in new bedding with matching pillow shams.
• Remove scatter rugs though a large area rug can help define a room
• Play easy listening music throughout the house.

• Fresh flowers are a nice touch.
Courtesy L.B. Schmidt | Creative Services

"Expressing your personal disappointment in me will not change the pricing or what my Staging Team has to offer you. Just like your Clients expressing disappointment with you doesn't mean you will automatically lower your commission rate. If a Buyer expresses disappointment that they cannot afford your property- are you going lower the price to what they demand?"

“The Four Agreements
1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best. ”
― Miguel Ruiz, The Four Agreements: A Practical Guide to Personal Freedom

Home Staging Tips - Courtesy of REMAX


Preparing your house for selling can be a daunting and overwhelming task whether you have lived in your home a few years or many. The longer you have lived in your home the more things you will have acquired. The intent of this Top 10 Tips for Successful Home Staging is to help you save TIME, MONEY and ENERGY.

In preparing your house for selling you need to take a step back and have the mind set that this is no longer your home but your investment for your future. You want your home to have broad buyer appeal to your target market. Following these 10 Tips for Successful Home Staging will help you sell your house sooner and possibly for more money than if you did not prepare it for selling! Remember most people want to move into their new home without having to make updates to it.

1. Curb Appeal

Stand back and view your home as if you were seeing it for the first time. This is the ‘first impression’ stage. Depending on the season you may want to have pots of colourful and attractive flowers to greet buyers; a clean and inviting door mat; new and shiny door handles and/or knockers; a freshly painted door.

2. Declutter

Start your pre-pack as soon as possible. You need to decide what you are going to keep, give away, sell or throw away/recycle. Many clients will rent storage lockers or have pods delivered so they can start to clear out what is not going to make the house look good.

3. Clean

You would think this one is common sense but let me assure you, I wish it was so! A clean home translates into ‘They must have really cared for their home.” Use environmentally friendly cleaners where you can, for hard cleaning areas tsp is a good product. Bathrooms and kitchens must be sparkling clean at the very least.

4. Depersonalize

We know you love your family photos and your personal treasures and for living they are perfect. For selling pack them up carefully so you can showcase them in your new home. For selling you want buyers to focus on the best features of your home and not your personal things or collections.

5. A neutral colour scheme is the way to go for selling.

Choose only 3 colours or less to paint your house for selling. If you have an open floor plan then paint the main floor all the same colour. Bedrooms look good in light sage greens or warm blues like the new aqua.

6. Highlight your home’s best architectural features

Place your furniture in each room so that you have very obvious focal points that show off the home’s best selling features. For example, if you have a beautiful fireplace then place the furniture in a parallel grouping so that the eye is drawn to the fireplace.

7. Decide on the function in each room

If you were using your guest bedroom as your den for living, for selling turn it back into a bedroom with bedroom furniture in it. If you do not have the right furniture for each room consider renting it. There are more and more rental furnishing companies opening up every day. If you don’t want to rent then borrow.

8. Lighting your home to its best advantage

Spend money on new light fixtures in brushed nickel or stainless steel. Brass is out so don’t fight it. There are many low-cost lighting stores to select from so no excuses for having dated light fixtures.

9. Window treatments that sell your home

The most popular on the market are the 2” faux woods in a white tone to go with your trim. Decorative side panels will do the trick if you need to add warmth and colour.

10. Flooring needs special attention and is a good investment for updating the look of your home

Tile or linoleum is great for entranceways, bathrooms, kitchens, laundry rooms; a good quality laminate or hardwood is perfect for living rooms and family rooms; bedrooms are attractive in a neutral carpet.

Remember that over 79% of prospective buyers have already checked you out through the MLS listings. Will they like what they see?

Happy Selling!

Certified Staging Professionals