Today's buyers have very high expectations of up-to-date decor, are seeking move-in ready homes, and are prepared to pay top dollar for these qualities. Well staged homes make an strong impact and a memorable first impression.

With so many homes available in the Lethbridge market, it is critical to set your home apart from the competition. Staging is an important tool in attracting the best offers quickly.

The certified stagers working with Hidden Potential are gifted with creativity and ingenuity. We consider demographics, style, colour and flow to communicate the lifestyle that your potential buyers aspire to.

Call Hidden Potential today, 403-329-9171, to discuss how our team can transform your home in less than a day.

What is Home Staging?

Staging is the process of preparing a property for sale in order to appeal to the greatest number of potential buyers. Staging a home for the market is very different than decorating your home. It is as much about the psychology of why people buy homes as it is about creating decor that has broad appeal. A Canadian Staging Professional (CSP) is trained to address concerns of lighting, furniture placement, traffic flow, aesthetic updates, and repairs to give the home a "show home" look. At Hidden Potential, we help buyers create an emotional connection with the home as they envision themselves living there.

How much does all this cost?

Much less than a price reduction! Statistics show a 343% return on investment on the cost of staging a home (Homegain Survey, 2007). Many of the enhancements a CSP is qualified to make - brightening the home, clearing the clutter and increasing curb appeal - were found to return 319-578%!

Staging is an investment, not an expense.

For the design savvy, Do-It-Yourself Staging Consultations are a great option. This consultation gives you extensive recommendations for every area of the property including updates, color, and de-cluttering, as well as before and after pictures. A DIY Staging Consultation costs $175.

Our Professional Staging Service is highly recommended for anyone who wants to sell their house quickly and for the most money. We will book a brief appointment to meet, discuss the home and our recommendations to prepare for staging, to take "before" pictures, and return a quote within 48 hours. Once the work is booked, we stage the home and take "after" pictures for your marketing needs. We always work within your budget but you can expect to spend up to 1% of the home's value on staging, should you choose to invest in all our recommendations. Quotes are FREE for vacant or occupied homes.

FAQs

I've seen these shows on TV, is this a major renovation project?

It is true that sometimes a renovation will dramatically increase a house's value. However, our primary goal is to ensure your home is ready to be marketed. We may recommend minor repairs or aesthetic updates. We choose to work first with the furniture, art, and accessories that you already own. Sometimes we may suggest new or rental items that we feel would broaden the appeal of your home. We always work within your budget.


We have a REALTOR® , do we really need to stage our home?

While Real Estate Agents are experts at selling homes and may make some recommendations, they are not trained to transform your home into a buyer magnet. Flaws in a staged home are minimized to remove the buyer's reasons for chipping away at the asking price. Staging changes the condition of the home and decreases the odds of having showings with no offers.


We are in a good neighbourhood and our home is in decent shape.
Isn't it all about location, location, location? They know we live here, why can't we just show it the way it is?

The way we live in our homes is very different than decorating to sell a home. Regardless of the location, staging sells a home by emphasizing it's best features. If your home does not have good curb appeal, some viewers may chose to not even come inside. Most buyers make a decision on the home within seconds of walking in the front door - this first impression is critical! Nearly all potential buyers are viewing listings on the internet first - we provide "after" photos for your internet marketing that help ensure your home is on the "must see" list.


We've already moved out, the house is empty - don't people like to see how much space there is?

People don't buy houses, they buy homes.
It is essential to give viewers a picture of the home's potential. With our business partners and inventory, we offer a full range of quality rental furniture, art, and accessories to create that "welcome home" feeling. A consultation to make a bid for furnishing a vacant home is free.


This is a pretty new idea in Southern Alberta, does it actually work?

Statistics show that staged homes sell in about half the time and for 6-7% more on average than un-staged properties. Home staging is changing the way real estate is sold - make your home stand out of the crowd!

Our pledge to you . . .

At Hidden Potential, we recognize that your home is filled with memories and is your personal retreat. We pledge to treat every person, pet, belonging and home with respect. We acknowledge that the process of selling your home is an inconvenience. We will do our utmost to reduce the stress of the process and maintain your lifestyle while your home is on the market.


Call Hidden Potential Home Staging today, 403-329-9171, to begin the transformation of your home!