Certified Staging Professional™ and William-Sonoma, Inc. Bring Clients Two Brands of Excellence for Faster Home Sales

St. Catherines, ON CANADA—In this buyers’ market, savvy home sellers and real estate professionals are seeking advice from staging professionals on the most cost effective ways to get their properties sold for top dollar — and in the shortest amount of time. Gone are the days of just picking up the kids’ toys and putting away the laundry.  Today’s buyer not only looks at properties based on price and location, they want a property that is move-in ready and that “feels” like home.

So how does a buyer create that “homey” feeling?  By hiring a Staging Professional who creates a space that looks like it’s right out of a Pottery Barn or West Elm store display. And the good news is that Certified Staging Professional across North America are now preferred pricing partners with William-Sonoma, Inc. — the premier specialty retailer of home furnishings in the United States since 1956.

Why is this a big deal? Occupied homes sell faster than vacant homes, and professionally staged homes sell, on average, in half the time of non-staged or vacant homes. Buyers buy emotionally so the property must look current and on trend if it is to go to the top of the buyer’s wish list.  One of the best ways to accomplish this is to stage the property using furnishings and accessories buyers see on TV, in decorating magazines, and at retail stores such as Pottery Barn and West Elm.

And since 82% of buyers first view properties on the Internet before driving by and making a call to their agent, it’s crucial that sellers have their properties staged and beautifully photographed for their listing on the Multiple Listing Service (MLS) using on-trend colors, furnishings, art and accessories. William-Sonoma, Inc. and its iconic brands (Pottery Barn, West Elm, Williams-Sonoma) offer special trade pricing and benefits to Certified Staging Professional members.

For more information on the William-Sonoma, Inc. Design Trade Program and other benefits of working or hiring a staging professional, or becoming a Certified Staging Professional, contact Angela Brooks at the Certified Staging Professional or by visiting www.stagingtraining.com .


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Last year I enrolled in a staging program which was very widely advertised and cost a little less than the CSP 3 Day Course. You know that saying “You get what you pay for”…?

I am an alumni of Certified Staging Professional. I would like to express my thanks to Nairn Friemann (CSP® Instructor), and CSPI™ Business Training Academy taught at Purchase College, NY for the opportunity of partaking in their three day home staging course last year.

This year, I enrolled in the course again as a refresher, and …

I don’t know where to start. It was a fantastic class; it was such a pleasure to meet Christine and Lynelle…It was a lot of information in 3 days! I am happy and thrilled that I took this class – Thanks to everbody for their help!! Sincerely, Mira B. Mississauga, ON

I am new to the Home Staging business. I had originally taken another Home Staging course and received their certification. However, my experience was very disappointing…

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