Real Estate Staging: This is a Business, Not An HGTV Makeover Show!

The real estate staging business is far from decorating. It’s about business; about real estate. It’s about making a sale. It’s about marketing a client’s home for a successful real estate contract, high ROI and closing. That’s what my business trains you to do well. At the CSP International™ Business Training Academy, graduates learn this concept in great detail. The distinction is very important.

When thinking about property for sale, it’s critical to consider it as a marketable commodity rather than a place of residence. This is significant for the seller also. Rather than their home continuing to function as the place of solace and comfort it has been for years, it must be considered as sellable product to be marketed to buyers for all of its compelling features. This is, often, a challenging transition of thought. But that’s what staging is all about.

Once you have shifted your thinking, your actions will change accordingly. Rather than selecting a new paint color which appeals to your own personal taste, you’ll choose one based on a psychological strategy for which hues attract the targeted buyer for your client’s home. Similarly, you’ll think differently about the real estate sale process. The rooms throughout the house should convey the message that the buyer can have the lifestyle of their dreams. This could mean that the knitting hobby room would be better shown as a great space for at-home yoga.

Shifted thinking leads to fast home sales!


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I am an alumni of Certified Staging Professional. I would like to express my thanks to Nairn Friemann (CSP® Instructor), and CSPI™ Business Training Academy taught at Purchase College, NY for the opportunity of partaking in their three day home staging course last year.

This year, I enrolled in the course again as a refresher, and …

I am new to the Home Staging business. I had originally taken another Home Staging course and received their certification. However, my experience was very disappointing…

Several weeks ago I had the pleasure of being a trainee in CSP’s intensive three-day staging training workshop with Nairn Friemann in New York City…

Last year I enrolled in a staging program which was very widely advertised and cost a little less than the CSP 3 Day Course. You know that saying “You get what you pay for”…?

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