Home Staging 101: Nine “Do’s” and “Do Not’s” to Live By

Tuesday, February 26th, 2013

One of the perks of my job is that I get to spend time with energetic, motivated home staging professionals. Many are just getting started, full of energy, full of life & excited to begin a great new adventure. In our conversations, I am often asked for “quick hitting” advice which can put into action immediately. Here is some of the advice I provided:

DO go …

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Home Staging 101: The Best Time to Buy or Sell a Home

Tuesday, January 15th, 2013

As a home stager, it’s your job to understand the real estate market. This understanding allows you to better serve your clients, whether that means homeowners, real estate agents, or both.

To that end, Time Magazine recently published an article discussing the “best times” and “worst times” to list a house or make an offer. This information will help keep you plugged in to the …

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Home Staging: Ten Resolutions for Success in 2013

Monday, December 31st, 2012

We’ve been discussing strategy for the New Year recently, and since 2013 is upon us, I thought i would close out the year with some of New Year’s resolutions for you to consider!   If you have thought about building a successful business; Ask yourself do you have all the skills, knowledge and abilities necessary?  These resolutions will help!

1) Make a list of your best referral …

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The State of the Market: Real Estate Shows Signs of Strength, Can Home Stagers Capitalize?

Tuesday, November 13th, 2012

Everyone who works in real estate knows, business heats up and cools down based on the strength of the economy as a whole. When the market is growing rapidly, there are opportunities left and right for realtors, agents, and of course home stagers. On the other hand, when the market slows down, it can be much tougher to earn an income. For people South of …

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Home Staging 101: Don’t Try to Grow Your Business by Undercutting the Competition

Tuesday, November 6th, 2012

I am constantly amazed by how many business owners, in a variety of industries, try to grow their businesses primarily by undercutting the competition. It is a common mistake many home staging professionals make, so today I thought I would explain why this is ultimately a losing strategy.

First, let’s talk about how it happens. I’ve spoken with many home stagers who explain their strategy this …

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Home Staging 101: You Control Your Future

Saturday, September 29th, 2012

Do you ever feel like your life is out of your control? I’m not even talking about business here, I’m talking about life in general.

I know I have felt that way in the past!

It’s natural to feel overwhelmed and powerless when  it seems like you’re a passenger on a runaway train that threatens to run off the tracks. The feeling can be the same whether …

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Home Staging Success: Do Your Best… and Forget the Rest

Tuesday, September 25th, 2012

Running a business – any business – can be very stressful at times. Between managing employees, keeping customers happy, and trying to pay the bills, there is plenty for a business owner to worry about on a daily basis. Home staging is certainly no exception – stress is a fact of life. But while it’s normal to experience stress from time to time, when stress …

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Three Reasons Investing into Your Community is the Right Thing to Do… and Also Good for Business

Friday, September 7th, 2012

You probably know, at least in an abstract sense, that “investing into your community” is a good thing to do. But have you ever stopped to consider the impact that you, as a business owner, can make?

You’re in a unique position, and it’s important that you leverage it. You have the ability to make a profound impact on the lives of your employees. You have …

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Lessons from the London Olympics

Wednesday, August 29th, 2012

The 2012 Summer Olympics drew to a close in London earlier this month. Billions of people, around the globe, tuned in to watch the events—which were inspirational as always. One of the most remarkable aspects of the Olympics is the way that it seems to bring the whole world together. Sure, each country is competing to win as many medals as they possibly can, but …

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Four Reasons A Home Staging Business May Be Calling You

Friday, August 24th, 2012

If you’re thinking about starting a home staging business but aren’t sure whether or not you really want to do it, let’s have a virtual chat.

First, you need to know what home staging is NOT. It is NOT:

  • a magical cash cow that will turn you into a millionaire with little work on your part.
  • an overnight six-figure income (but it DOES happen – with commitment and …

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    Home Staging Success: Sometimes, You Have to Roll with the Punches

    Monday, July 23rd, 2012

    As much as every business owner hopes for an unbroken string of successes, the truth is that there are many factors just beyond our control—so from time to time it may mean failure and disappointment is inevitable. When that happens, you have two basic choices. You can say “the heck with it!” and give up, frustrated because your plans aren’t unfolding the way you have …

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    Pay It Forward: Not Just the Right Thing to Do… It’s Also Good Business

    Wednesday, July 11th, 2012

    You may be familiar with the concept of “pay it forward.” It is the idea that, instead of waiting for someone to do a good deed or a favor for us and then reciprocating that favor, we should instead look for opportunities to make a difference in the lives of others.

    Now, you may be wondered what this idea has to do with your home staging …

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    Home Stagers: How to Stay Positive, Even When The Going Is Slow

    Wednesday, June 27th, 2012

    Every business has seen its fair share of ups and downs… and home staging businesses are no exception. Running a successful business is challenging in even the best of circumstances, and when the economy is as bad as it has been for the last several years, it can be downright discouraging.

    Winston Churchill once said that “Success is not final, failure is not fatal: it is …

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    Yet Another Survey Confirms It: Home Staging Produces Results

    Thursday, June 14th, 2012

    As a professional home stager, you know that home staging has a real impact both on the sale price of a home and on the speed at which it sells. This month, another survey confirms it. This is great information to share with potential clients. reports:

    HomeGain surveyed nearly 500 real estate professionals nationwide and configured a list of the top 10 …

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    Staging: Not "Just" an Inside Job

    Monday, May 21st, 2012

    Never under-value the power of curb appeal!

    Studies show that people generally make a list of ten houses when they start their
    search for a new home.  They scour real estate agents and MLS sites to develop those lists
    and then seventy seven percent of them drive by before they contact a real estate salesperson.

    It is a given that location and size of house generally initiates the  interest …

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    Repetition of History: Staging Will Save and Make You Money

    Tuesday, April 24th, 2012

    As time passes, it’s always good to look back, analyze what we learned from current accomplishments, past experiences and even history, to evaluate if it will help us move forward in our goals.  With economists around the globe still spewing doom and gloom, real estate practioners are in a particularly difficult place with prices dropping, consumer belief wavering  and the economy tottering,  yet they play …

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    Are You Ready for Your Home Staging Business to Grow?

    Monday, April 9th, 2012

    As a professional home stager, you want your business to grow. That’s why you work hard for your clients, that’s why you invest time and resources into marketing, and that is the reason you invest into yourself in the form of education.

    Here’s the reality: if you continue to apply proven principles and continue to learn from the experts who have “been there and done that”, …

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    Spread the Word: How to Maximize Referrals

    Tuesday, March 27th, 2012

    As you know, referrals are one of the most effective ways to generate business in the home staging industry. I have no doubt that each and every one of you relies at least partially on referrals—and would love to generate more.

    In all my years in this business, I have discovered the majority of stagers don’t do as much as they could to generate referrals. Here …

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    Tips for Selling in a Struggling Economy

    Wednesday, March 7th, 2012

    The last three years have been difficult for businesses in just about every industry. The recession and the subsequent slow recovery have caused consumers to cut spending across the board. Because there is less money being spent, businesses are forced to compete intensely for a piece of the proverbial “shrinking pie.” The home staging industry is no exception—as in investment that may have been a …

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    Save Money By Spending Money – Hire a Home Stager

    Thursday, February 23rd, 2012

    This is not a typical discount or coupon deal. Many people who are in the market to sell their home are in dire straights with today’s saturated market and tightened credit qualifications. With real estate prices and market trends as they are, sellers run a serious risk of suffering a loss at the closing table, after long periods of time trying to sell their home. …

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    Home Stagers: Don’t Waste Time & Resources Marketing to Those Who Aren’t Aware of Their Needs

    Wednesday, February 1st, 2012

    I heard an interesting statistic this week which I wanted to share with you. Typically, 90% of the people who are facing a challenge or a problem don’t realize it. 7% are vaguely aware that something may be not quite right… and only 3% are aware of the problem and are actively searching for a solution.

    This concept is very relevant to you as a home …

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    Home Staging Success: Five Customer Service Secrets

    Friday, January 27th, 2012

    Like most businesses, your home staging business can’t thrive without providing a high level of customer service. Exceptional customer service results in “raving fans” of your business—customers who are so delighted with your business that they can’t stop telling their friends and family members about you. Conversely, if you provide poor or mediocre service, you simply can’t expect to generate a positive buzz about your …

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    Five Reasons Now is the Time to Start Your Home Staging Business

    Monday, January 23rd, 2012

    You have an eye for home decor and style, love helping people and are addicted to HGTV ! If you have been looking for an opportunity to turn these passions into a profitable business, home staging is the solution. The purpose of home staging is simple—to get the property sold! The goal is to make each property as appealing and welcoming as possible… so that …

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    Opportunity is Within Your Grasp… Will You Seize It?

    Monday, January 9th, 2012

    As the New Year dawns, business owners face a world of possibility; and as a professional home stager, you have an incredible opportunity to achieve your dreams as you build the business you have always wanted.  The advancement of technological developments have made it possible to reach your target market more effectively and more affordably than ever before.

    However, this incredible opportunity is a double-edged sword—because …

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    Starting (or Growing) a Home Staging Business in 2012? Here’s What You Need to Know

    Monday, January 2nd, 2012

    Whether you are planning to start a home staging business or you already have one but need to take it to the next level, the promise of New Year brings with it opportunity.   Will 2012 be the year in which you achieve your dreams—in which you build the business you have always dreamed of. It won’t happen automatically; in the world of business, you don’t …

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    Five Reasons Now is the Time to Start Your Home Staging Business

    Thursday, December 1st, 2011

    Home staging as a careerYou have an eye for home decor and style, love helping people and are addicted to HGTV ! If you have been looking for an opportunity to turn these passions into a profitable business, home staging is …

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    Home Staging 101: Are You Investing in Yourself?

    Friday, November 18th, 2011

    These days, financial concerns seem to dominate the news media as shaken investors look for safe options. International equity markets haven’t performed well over the last decade. Neither have other conventional options.

    The fixation of the media on investment options recently brought an important question to my mind: how many home staging professionals are investing in their most valuable asset… themselves?

    While investing into a mutual …

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    Home Staging AND the Day of the Week You List Your House is Important – Choose Wisely!

    Monday, October 31st, 2011

    Everyone is familiar with the old adage of real estate – Location, Location, Location! Of course when you’re trying to buy a property, there are more issues to consider than just that one, such as price, size, condition and schools and amenities, proximity to major roads or public transport, age… the list goes on, and varies from buyer to buyer.

    But what about the seller? Surely, …

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    The Three Golden Rules of Niche Marketing

    Wednesday, October 26th, 2011

    Michael E. Porter, a professor at the Harvard Business School, is considered the leading authority on competitive advantage theory.  According to his work, one of the most important strategies in business is focus strategy, and niche marketing is one of the most important focus strategies there is.

    ‘Niche marketing’ is a phrase one hears a lot in business circles these days, but sometimes it can be …

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    Save Money By Spending Money – Hire a Home Stager

    Thursday, October 6th, 2011

    This is not a typical discount or coupon deal. Many people who are in the market to sell their home are in dire straights with today’s saturated market and tightened credit qualifications. With real estate prices and market trends as they are, sellers run a serious risk of suffering a loss at the closing table, after long periods of time trying to sell their home. …

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    Have You Become a Best-Price Consumer?

    Monday, September 19th, 2011

    Most everyone will have you believe that today’s consumers are looking for the cheapest price, in their search for securing the best bang for the buck. As many parts of the World are still struggling through an economic recession, budgets are squeezed tight and when many low price option stores are flourishing it seems rational to believe.
    I would argue that value vs. price still has …

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    The Yellow Brick Road to a Successful Home Sale

    Thursday, September 8th, 2011

    “Toto, I have a feeling we’re not in Kansas anymore.” Unfortunately, many people are clinging to the hope that our economy will return to pre-recession business. We’re uncomfortable with the competitive marketplace in which we are working, and we’d like for our jobs to get easier. The truth is, however, our current economic state has become the marketplace’s new “normal.” The quiet and comfortable surroundings …

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    Top 15 Things Which Makes the CSP Real Estate Home Staging Course Different…

    Saturday, July 23rd, 2011

  • You EARN your designation through work and examination – making the CSP designation one of recognized excellence in the Real Estate Industry by stagers and real estate professionals alike. CSP graduates earn an authentic certification mark by subjecting themselves to standards set by the CSP International™ Training Academy and approved by RESA
    (Includes exams, peer assessment, pre class workbooks, 30hours in hands on mandatory training + …

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    Successful Sales Start by Setting the Stage:

    Friday, July 8th, 2011

    At Aeromove®, we say that our business is about bringing you “everything that moves you.” It’s a catchy phrase, but for us, it also reflects our commitment to providing support for all your move-related needs. That is why it makes perfect sense that Canadian Staging Professionals™ has recently become an Aeromove partner.

    Professional staging is fast becoming an integral part of the real estate scene. Consider …

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    Everything is Green and It’s Not Even Spring!

    Friday, July 8th, 2011

    Have you noticed all of sudden how “Green” is in? Green everything, save the planet, save energy, save money, save your health, green your pet—just everything. AL Gore’s movie has really started something. Well, contrary to what “Kermit the Frog” said—apparently, it IS easier than you think, to be green.

    Hippies and flower children of earlier times are today’s aging baby boomers but it must make …

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    Changing the way real estate is sold

    Friday, July 8th, 2011

    ‘Staging’ is a new niche service aimed at giving home vendors an edge in attracting the eye of the house-hunter and accomplish a sale By DON FRASER – Standard Staff

    In the world of real estate, it’s not just about “location, location, location.”

    A house-hunter’s first impressions can mean the difference between a home closing fast at a good price or languishing unsold for …

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    The way you live in a home and the way you sell your house are two very different things!

    Friday, July 8th, 2011

    by Christine Rae
    Port Dalhousie Peer – 15/08/2002

    Your house is probably your largest asset, selling it can be one of the most important decisions in your life.

    If you want to ensure your house sells fast and for top dollar you may consider a new idea… “Home Staging”,or “preparing a home for sale”.

    When you list a house for sale it becomes a product. …

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    Royal LePage poll finds house staging

    Friday, July 8th, 2011

    by Stephanie Kohls ( and Daniela Ferri (
    – – 2002-03-01


    -Poll also finds 75% of Canadians classify their home décor as current and 45% call themselves pack rats-

    TORONTO, March 10, 2005 – With the busy spring housing market right around the corner, Canadians are contemplating home improvements to help entice …

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    Canada’s strong 3rd quarter is the thumbs up for New Canadian Franchise Company.

    Friday, July 8th, 2011

    A leading home staging company has the answer for economic woes in Canada

    A recent CNN list ranked Home Stager as the #1 career choice on their “Seven emerging jobs poised for growth” list. Although this is a US list, Canadians are not far behind in recognizing the value in Home Staging. The recent downturn in the economy forced homeowners to strategically plan to market their …

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    Not an interior decorator

    Friday, July 8th, 2011

    A modest bungalow on the tree-lined street of Lafonde Crescent has been on the market now for two months and has yet to receive an offer.

    But property stylists Jackson West and Duncan Scott are confident that’s about to change very soon.

    The pair, along with six of their students, descended upon the property for five hours last Thursday to transform …

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    Earth Hour 2010 – Take a stand against climate change!

    Friday, July 8th, 2011

    Participate in Earth Hour 2010. On March 27 turn out your lights for one hour and voice your concern for the future of our planet. Go to to pledge your support today.

    As a member of the Living Planet Community, you have already made a commitment to lighten your footprint on the planet all year long. We now ask you to share your leadership with …

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I don’t know where to start. It was a fantastic class; it was such a pleasure to meet Christine and Lynelle…It was a lot of information in 3 days! I am happy and thrilled that I took this class – Thanks to everbody for their help!! Sincerely, Mira B. Mississauga, ON


I am an alumni of Certified Staging Professional. I would like to express my thanks to Nairn Friemann (CSP® Instructor), and CSPI™ Business Training Academy taught at Purchase College, NY for the opportunity of partaking in their three day home staging course last year.

This year, I enrolled in the course again as a refresher, and …

Several weeks ago I had the pleasure of being a trainee in CSP’s intensive three-day staging training workshop with Nairn Friemann in New York City…

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